 . Overview of Digital Marketing Components of Digital Marketing Market & Career Opportunities Tools of Digital Marketing Campaign Planning & Design  . Website Planning & Creation Domain Registration Website Hosting & Essentials CMS Installation WordPress Themes Importing Content for Wordpress .  . Search Engine Ecosystem Strategic PPC Campaigns Market Analysis Ad Writing Techniques Campaign Management Bid Management Plan Effective Landing Pages Performance Tracking Decipher User Psychology Reporting & Analysis SEM Management Testing . |  Search Engine (SEO) Strategy On Page Optimization Tags, Metatags, Robots, XML, Understanding Algorithms Google Keyword Planner Tool Understanding Keyword Mix Off Page Optimization Page Ranking, Backlinks, Listings Google Webmaster Tools & SEO Audit Google Panda, Penguin, EDM .  Web Analytics Google Analytics Content Performance Analysis Visitor Behaviour Analysis Social Media & CRM Analytics Corrective Action Plan Website Optimization .  Channel Selection & Media Management Traffic Enhancement & Optimization. B2B Lead Generation thru Linked In Facebook Advertising Campaigns Monetizing YouTube & Google + |  Essentials of Creative & Effective E-Mail ISP, MTA, IP-DNS, MX Record Profiling,Segmentation & Targeting Scheduling, Frequency, Right Timing Opt In / Out, Blacklisting, White-listing Creative E-Mail Content, Relevance Customer Acquisition Strategies Automating E-Mail Responders Split & A/B testing Post Campaign Metrics & Strategies .  Essentials of Mobile Marketing In-App Mobile Advertising Strategy, Hi-Res App Cost - Revenue Models & ROI Interstitial, Banner, Rich, Search & Video Measuring & Enhancing App Revenue Acquisition, Engagement & Retention Marketing Apps thru SEO & Social Media Optimizing Websites for Mobile SMS Marketing Campaign Management Interview Opportunities for Successful Candidates - Practical Digital Marketing Training Provided by Experienced Sr. Managers with Leading Corporates & MNC's |
