Programs | CareerFactory

Digital Marketing Program

Module 1
- Overview of Digital Marketing
- Components of Digital Marketing
- Market & Career Opportunities
- Tools of Digital Marketing
- Campaign Planning & Design

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Module 2
- Website Planning & Creation
- Domain Registration
- Website Hosting & Essentials
- CMS Installation
- WordPress Themes
- Importing Content for Wordpress
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Module 3
- Search Engine Ecosystem
- Strategic PPC Campaigns
- Market Analysis
- Ad Writing Techniques
- Campaign Management
- Bid Management Plan
- Effective Landing Pages
- Performance Tracking
- Decipher User Psychology
- Reporting & Analysis
- SEM Management
- Testing
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Module 4
- Search Engine (SEO) Strategy
- On Page Optimization
- Tags, Metatags, Robots, XML,
- Understanding Algorithms
- Google Keyword Planner Tool
- Understanding Keyword Mix
- Off Page Optimization
- Page Ranking, Backlinks, Listings
- Google Webmaster Tools & SEO Audit
- Google Panda, Penguin, EDM.
Module 5
- Web Analytics
- Google Analytics
- Content Performance Analysis
- Visitor Behaviour Analysis
- Social Media & CRM Analytics
- Corrective Action Plan
- Website Optimization
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Module 6
- Strategic Social Media Marketing
- Channel Selection & Media Management Traffic Enhancement & Optimization.
- B2B Lead Generation thru Linked In
- Facebook Advertising Campaigns
- Monetizing YouTube & Google
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Module 7
- Essentials of Creative & Effective E-Mail
- ISP, MTA, IP-DNS, MX Record
- Profiling, Segmentation & Targeting
- Scheduling, Frequency, Right Timing
- Opt In / Out, Blacklisting, White-listing
- Creative E-Mail Content, Relevance
- Customer Acquisition Strategies
- Automating E-Mail Responders
- Split & A/B testing
- Post Campaign Metrics & Strategies
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Module 8
- Essentials of Mobile Marketing
- In-App Mobile Advertising Strategy
- Hi-Res App
- Cost - Revenue Models & ROI
- Interstitial, Banner, Rich, Search & Video
- Measuring & Enhancing App Revenue
- Acquisition, Engagement & Retention
- Marketing Apps thru SEO & Social Media
- Optimizing Websites for Mobile
- SMS Marketing Campaign Management

Interview Opportunities for Successful Candidates - Practical Digital Marketing Training Provided by Experienced Sr. Managers with Leading Corporates & MNC's

Our Candidates are Working with Aditya Birla Group, Coal India Ltd (PSU), Siemens, HDFC, DHL Worldwide, WhiteHat Jr, Cipla, WBL - Coca Cola, ITL - Airtel, Tru-Cabs, Inox Group, Moser Baer, Genpact, FIITJEE Ltd, Sage Publications, Metasoft Corporation, Leogem Partners UK, Agrovision, Asian Power Controls Ltd, Max Life Insurance, Sodhani Biotech Pvt Ltd.

Advanced Excel Program

1. Excel basics
2. Creating formulae
3. Formatting worksheets
4. Basic printing
5. Charts
6. Absolute references
7. Range names
8. Conditional formulae
9. Conditional formatting
10. Basic tables
11. Formatting numbers and dates
12. Working with dates
13. Data validation
14. Protection
15. Advanced IFs
16. Lookup functions
17. Advanced lookup functions
18. Text functions
19. Advanced charts
20. Multiple worksheets
21. Advanced tables
22. Pivot tables
23. Advanced pivot tables
24. Scenarios
25. Data tables
26. Array formulae

NB: The Order of the Topics are according to the Instruction Requirement

Finance & Taxation Program

Module 14 : Misconduct, Disciplinary Action & Termination
- Disciplinary Codes + SoP
- Offenses, Categorization, Remedy
- Mandatory Documentation Punishment
- Termination Provisions, Legal Rights
- Operation of Labour Courts
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Module 15 : Contract Labour (Regulation & Abolition) Act 1970
- Rules, Regulations, Procedures
- Employer, Employee, Contractor R &D
- Statutory Documentation
- Disputes & Settlement
- Defaults & Remedies
- Returns & Audits
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Module 16 : Compliance of Factories Act 1948
- Licensing Requirements
- Compliance of the Act
- Offences, Penalties & Remedies
- Employer, Employee, Authorities
- Records, Register, Formats
- Defaults & Remedies
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Module 17 : Compliance of the Trade Unions Act - 1926
- Legal Status, Powers
- Legal Requirement
- Recognition, Derecognition
- Registers, Returns, Compliance
- Demands, Negotiations SoP
- Court Proceedings
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Module 18 : Manpower Costing & Control, Planning, Budgeting, Assessment & Selection
- Testing & Assessment Procedure
- Most Important Documentation
- JD Formulation + Interviews
- Tapping Modern Resource Pools
- Recruitment Budgets + MIS
- Boolean, X-Ray, Live Search
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