Analytics

Digital Marketing Program

Module 1
- Overview of Digital Marketing
- Components of Digital Marketing
- Market & Career Opportunities
- Tools of Digital Marketing
- Campaign Planning & Design

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Module 2
- Website Planning & Creation
- Domain Registration
- Website Hosting & Essentials
- CMS Installation
- WordPress Themes
- Importing Content for Wordpress

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Module 3
- Search Engine Ecosystem 
- Strategic PPC Campaigns
- Market Analysis
- Ad Writing Techniques
- Campaign Management
- Bid Management Plan
- Effective Landing Pages
- Performance Tracking
- Decipher User Psychology
- Reporting & Analysis
- SEM Management
- Testing

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Module 4
- Search Engine (SEO) Strategy
- On Page Optimization
- Tags, Metatags, Robots, XML,
- Understanding Algorithms
- Google Keyword Planner Tool
- Understanding Keyword Mix
- Off Page Optimization
- Page Ranking, Backlinks, Listings
- Google Webmaster Tools & SEO Audit
- Google Panda, Penguin, EDM
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Module 5
- Web Analytics
- Google Analytics
- Content Performance Analysis
- Visitor Behaviour Analysis
- Social Media & CRM Analytics
- Corrective Action Plan
- Website Optimization

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Module 6
- Strategic Social Media Marketing
- Channel Selection & Media Management Traffic Enhancement & Optimization.
- B2B Lead Generation thru Linked In
- Facebook Advertising Campaigns
- Monetizing YouTube & Google

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Module 7
- Essentials of Creative & Effective E-Mail 
- ISP, MTA, IP-DNS, MX Record
- Profiling, Segmentation & Targeting 
- Scheduling, Frequency, Right Timing
- Opt In / Out, Blacklisting, White-listing
- Creative E-Mail Content, Relevance
- Customer Acquisition Strategies
- Automating E-Mail Responders
- Split & A/B testing 
- Post Campaign Metrics & Strategies

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Module 8
- Essentials of Mobile Marketing
- In-App Mobile Advertising Strategy
- Hi-Res App
- Cost - Revenue Models & ROI
- Interstitial, Banner, Rich, Search & Video
- Measuring & Enhancing App Revenue
- Acquisition, Engagement & Retention
- Marketing Apps thru SEO & Social Media
- Optimizing Websites for Mobile
- SMS Marketing Campaign Management

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Interview Opportunities for Successful Candidates - Practical Digital Marketing Training Provided by Experienced Sr. Managers with Leading Corporates & MNC's

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Our Candidates are Working with Aditya Birla Group, Coal India Ltd (PSU), Siemens, HDFC, DHL Worldwide, WhiteHat Jr, Cipla, WBL - Coca Cola, ITL - Airtel, Tru-Cabs, Inox Group, Moser Baer, Genpact, FIITJEE Ltd, Sage Publications, Metasoft Corporation, Leogem Partners UK, Agrovision, Asian Power Controls Ltd, Max Life Insurance, Sodhani Biotech Pvt Ltd.

Engineers and Businesspeople

Finance & Taxation Program

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